Advertising Age: Will You Learn from Hackers and Pirates, or Stick to the Old...
Never in history has such richness of information been so readily available to so many. We’re only beginning to realize both sides of this technology-empowered coin. It’s one that can simultaneously...
View ArticleCampaign US: The Power of the Big Reveal
Super Bowl season drove brands to preview their ads in multiplatform plays. Did the element of surprise help the ones that held their fire? This year’s Super Bowl was a roller coaster of emotions and...
View ArticleLittle Black Book: Super Bowl 2015: Short Passes or Go Deep?
Are brands releasing content too soon? Azher Ahmed, SVP/Director of Digital Operations, DDB Chicago, discusses Digital and social media have sliced up the consumer landscape in ways marketers and...
View ArticleHuffington Post: How Many Marketers Does It Take to Screw In a Programmatic...
The mercilessly rapid pace of consumer technology constantly forces marketers into new and uncharted waters for brand communication. The sophistication of messaging, driven by modern technology and...
View ArticleWebinar: Giving Technology & Data Some Heart & Soul
Consumer media is more vast, variant and uncontrolled as it’s ever been. Let’s review and discuss the ways organizations – large and small – are harnessing this chaos to drive growth and maintain...
View ArticleLBB: 17 Things That Totally Won’t Happen in 2017
DDB Chicago’s Azher Ahmed shares his anti-predictions that don’t have a prayer in the next 12 months It’s the season of predictions and when it comes to digital and tech, there are as many hits as...
View ArticleChicago Egotist: Azher Ahmed on Trends for 2017
In the first of a series, The Chicago Egotist connected with Azher Ahmed, EVP and Director of Digital at DDB Chicago to find out what big trends, ideas and challenges he sees ahead for 2017. He has a...
View ArticleLBB: The Dawn of the Desktop
Want to know what’s got me excited about tech? Desktop PCs. Seriously. Hear me out. With 4K TVs on the rise, enhanced picture quality is of marginal interest for most people. However, the enhanced...
View ArticleLBB: What the Net Neutrality Ruling Could Mean for Advertising
Following the FCC’s repealing of net neutrality, brands and advertisers are left questioning the consequences to their business models. The ‘information superhighway’ is an analogy often used to...
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